Inside the Atelier: How a Coat Takes Shape
Forty-one separate operations sit between a bolt of Italian wool and the Elowen overcoat. We followed one through the workroom.
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Autumn / Winter — Volume Six
The wardrobe that outlasts the season.
Twenty-four pieces, made in six workshops, designed to be worn for a decade rather than a summer. No countdown timers, no drops — just clothes that hold their shape.
Made in small runs
Free delivery over 262145150.00
Repaired for life
Made in small runs
Free delivery over 262145150.00
Repaired for life
Made in small runs
Free delivery over 262145150.00
Repaired for life
Made in small runs
Free delivery over 262145150.00
Repaired for life
Made in small runs
Free delivery over 262145150.00
Repaired for life
Made in small runs
Free delivery over 262145150.00
Repaired for life
Where to begin
Three rooms, one wardrobe
Each department is small on purpose — we would rather make twenty good things than two hundred forgettable ones.
The house method
Made slowly, worn daily.
“Forty-one operations sit between a bolt of Italian wool and a finished coat. We have never found a way to rush any of them.”
- Cloth rests for a week before it is cut, because fabric that has travelled needs to settle.
- Every buttonhole on a coat is finished by hand — eleven minutes each, and almost nobody notices.
- Our margin is roughly half the industry norm, and our workshops publish audited living-wage figures.
Shop the collection
The current edit
Styled by the studio
One look, two pieces.
The pairing we keep coming back to this season: an unstructured overcoat over a fluid, floor-skimming trouser. Buy the look together and the second piece comes in below list.
Longer reads
Notes from the workroom
Craft, care and the occasional argument about proportion.
The Case for Fewer, Better Things
Buying less is not the same as buying nothing. A short argument for the thirty-piece wardrobe, and how to build one.
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A Field Guide to Wool
Merino, lambswool, cashmere and everything between — what the labels actually mean, and how to make each one last a decade.
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Since 2019
In their words
Unedited notes from customers who have lived in these clothes for a while.
“The overcoat arrived pressed, boxed and with the buttonholes hand-finished. I have paid three times as much for less. It has become the thing I reach for every single morning.”
Helena Marsh
Verified buyer
“I ordered two sizes expecting to send one back and the fit notes were exact — I kept the first. Returns were free and the whole thing took four days door to door.”
Daniel Okonjo
Verified buyer
“Three years of near-constant wear and the denim has faded exactly the way good selvedge should. Nothing has come loose. I will buy the next pair here too.”
Marta Rinaldi
Verified buyer
#WornByYou
Worn by you
Tag us and we will send you a repair voucher. That is the whole campaign.
