Notes from the cutting table, the repair counter and the four shops. No sponsored posts, because nobody sponsors us.
Wardrobe · 14.10 · 6 min read
The eight pieces that survived a year of getting dressed
We asked forty customers to photograph what they actually reached for. The same eight shapes came back again and again.
Craft · 02.10 · 4 min read
Why our knitwear is washed before you ever see it
A finished sweater keeps shrinking until someone makes it stop. We do that at the mill, not in your machine.
People · 21.09 · 7 min read
Five days in Shoreditch with the women who cut our patterns
Nadia has been cutting for thirty-one years. She can tell a bad seam allowance from across the room.
Wardrobe · 09.09 · 5 min read
How to wear a coat that is two sizes bigger than you
Volume is not the same as size. Three rules keep an oversized coat from wearing you instead.
Craft · 28.08 · 8 min read
The repair counter: what we fixed last season, and what we could not
1,284 garments came back for repair. We are publishing what broke, because that is the only way it gets better.
People · 12.08 · 4 min read
Six women, one dress, six completely different evenings
We sent the Ines column dress to six cities and asked what happened next. Nobody wore it the same way twice.
